Rainbow Designs recently celebrated the momentous anniversary of Eric Carle’s evergreen brand at the London Toy Fair with a The Very Hungry Caterpillar themed tea party and the launch of their brand new ‘Tiny and Very Hungry Caterpillar’ collection. The ‘Tiny and Very Hungry Caterpillar’ collection is based on Eric Carle’s wonderful and hugely successful picture book and features a beautiful selection of nursery toys, crafted specifically for the newborn to 18 months age range.
Rainbow Designs has been a fantastic and longstanding partner for this classic brand, and we are delighted by the launch of this special new range for The Very Hungry Caterpillar’s big 50th birthday. The charming ‘Tiny and Very Hungry Caterpillar’ collection is the first of many new product ranges and partnerships to be announced in 2019!
The event was covered by Licensing Source and Toy World.