JLG is gearing up to help The World of Eric Carle celebrate the 50th anniversary of The Very Hungry Caterpillar this year and one exciting initiative is a new collection of reading nooks, activity tables and toys from KidKraft. The Very Hungry Caterpillar comes to life in this colorfully creative KidKraft collection, designed to inspire very hungry young minds and spark imaginations. The new line combines pops of color and favorite characters from The Very Hungry Caterpillar, with the masterful designs and beautiful builds that KidKraft is known for.
KidKraft’s new line will be showcased at Toy Fair New York later this month and is inspired by the vibrant colors and artwork of Eric Carle’s timeless classic, The Very Hungry Caterpillar. Toybook shared an exclusive first look at the new range, which includes a Caterpillar Corner Reading Bench, a Wobble and Wiggle Bead Maze, a Shape Sorter, an Activity Cube as well as an Activity Station. The new collection will launch at retail this summer.
This exciting new brand extension for The World of Eric Carle will be on display at the KidKraft space in the Level 4 meeting rooms at the Javitz Center during Toy Fair New York.