The World of Eric Carle recently partnered with Bloom and Blossom for a Very Hungry Caterpillar branded collection of natural, safe and stylish baby care products designed to soothe, calm and relax little caterpillars before bedtime.
The range is part of Bloom and Blossom’s award-winning Bath, Book and Bedtime series that encourages a positive bedtime routine for babies by engaging their sense of smell and touch. Designed to help little ones sleep well and dream big, The Very Hungry Caterpillar collection is made up of four items: a pillow spray, a bubble bath, a hair and body wash as well as a moisturizer.
Bloom and Blossom promoted the launch with influencer outreach that generated buzz across social media with an estimated reach of more than two million impressions. The collection also garnered significant media coverage in outlets including The Daily Mail Online, The Daily Mirror, The Sun, Essential Baby and Metro, among others. The launch has also been a huge success at retail, with a strong presence in Boots stores and selling out at Boots.com in less than two hours. Additionally, the line is carried in more than 250 Sainsbury locations.
As the global brand licensing agency for The World of Eric Carle, The Joester Loria Group worked local U.K. agent Rocket Licensing on this exciting new brand extension for The Very Hungry Caterpillar.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in more than 15 countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 50 million copies since its publication 50 years ago in 1969.