44 Cats, produced by Rainbow Group and airing on Nickelodeon, is expanding its publishing program in North America with board books, storybooks and early readers from HarperCollins Children's Books. This brand licensing deal was brokered by The Joester Loria Group and Branding Stream for the USA and Canada respectively.
HarperCollins Publishers, one of the largest consumer book publishers in the world, is adding 44 Cats to their impressive portfolio of the top children’s brands. HarperCollins will release 44 Cats: Meet the Cats featuring the Buffycats - Lampo, Milady, Pilou and Meatball – the lead characters in 44 Cats, in March 2020.
The 44 Cats television series debuted in the United States on June 10th, on Nickelodeon and is in frequent rotation on Nickelodeon, Nick Jr. and Nicktoons. Daily Canadian broadcasts launched on Yoopa (French-speaking) and on Treehouse with weekday airings and on YTV during weekends (English-speaking).
The series debuted in November 2018 and is enjoying tremendous popularity throughout the world, with a second series already in production. The 52 x 13’ series is an explosive mix of music and cuteness that deals with edutainment themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show, which appeals to preschoolers and children aged 4 – 7, follows the adventures of Lampo, Milady, Pilou, and Meatball - four adorable kittens who are part of a music band named The Buffycats - helping others and always finding creative solutions to everyday hitches.
44 Cat’s brand licensing programs are managed by The Joester Loria Group in the United States and Branding Streams in Canada.