The Joester Loria Group has announced its representation of WeWearCute, top lifestyle and product influencers on TikTok and Likee. TikTok is the #1 kid’s app and WeWearCute is TikTok’s leading lifestyle and product content producer for kids ages 6-13.
Sisters Ashley and Emma, creators of WeWearCute, write, create, produce and edit all their videos, showcasing their personalities and love of fashion, beauty products ,toys and do-it-yourself creativity. Their “prank” videos are huge favorites among TikTok fans. WeWearCute has 3 million followers, over 250 million monthly views and average video views of 1.6 million! WeWearCute posts three to four videos daily, featuring wholesome and fun family- friendly content that kids love, and parents approve.
Brands including Procter & Gamble, Kraft, Mattel, Cra-Z-Art, and Lipsmackers, and retailers from Walmart to Journeys, have discovered the impact of WeWearCute’s videos featuring their products. Ashley and Emma appeared in the first episode of Seventeen’s YouTube channel’s show “Bestie Picks Bae” accruing 10 million views on what became the third-most viewed Seventeen video of all time.
The Joester Loria Group will focus on lifestyle products including bath and beauty, apparel, fashion accessories, home, publishing and related categories, bringing WeWearCute to product collaborations and branded collections.
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