The Joester Loria Group recently brokered a brand collaboration between its client Modelo and Diamond Supply Co.
This dynamic collaboration launch celebrating Dia de los Muertos kicked off with a party at the Diamond Supply Co. flagship store in LA, with a performance by rapper Youngster Tha Threat. Rapper Phora and other popular Los Angeles influencers were also in attendance at the event.
The limited-edition collection consisted of t-shirts, hoodies, caps, and a bomber jacket. The collection was sold at leading skate retailers, Zumiez, Diamond’s flagship stores in LA and NY and Diamond’s online store, where it sold out in 24 hours. The satin bomber jacket, priced at $120, sold out within minutes.
Modelo and Diamond will continue their partnership with a new collection dropping Summer 2020.