The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered three new deals to expand on the current program with new toddler and seasonal licensees.
New partners include:
Hallmark will introduce a range of 3D figural holiday ornaments that will retail for $4.99 to $19.99, launching for the Holiday 2020 season.
CreateOn will produce 3D Magnetic building sets featuring classic Eric Carle stories including The Very Hungry Caterpillar and Brown Bear, Brown Bear What Do You See? sold under the Magna-Tiles® brand. Each set was designed and vetted by early educators and includes an activity sheet. Lesson plans will be added to the CreateOn website to help teachers and parents teach STEAM skills using these new sets.Launching at Target in Spring 2020, the initial Magna-Tiles® Structures collection will include eight single title sets and one combo set retailing from $39.99 to $99.99. Limited quantities are now available at www.createon.com.
Peerless Plastics will develop a range of classroom rest mats and pillowcases, flexible classroom seating, storage crates, art smocks, and play parachutes for the early childhood education market, co-branded under the "Kinder" brand launching for the Back to School season in 2020.The collection utilizes the much loved The Very Hungry Caterpillar along with other iconic characters from Carle’s beloved books to create collections that capture the playful theme of the brand helping children create, play, learn, daydream and rest throughout the day.
The World of Eric Carle is the award-winning publishing franchise that features Carle’s timeless stories and iconic characters. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 52 million copies since its publication in 1969.