Chester Cheetah, the official mascot of Frito-Lay’s Cheetos, is the latest brand icon to get a Funko Pop! vinyl figure. The limited edition Chester Cheetah x Funko POP! launched exclusively at Funko’s new Hollywood store in Los Angeles. The 40,000-square-foot location features experiential sets that bring fandom to life, with photo opps and lighting that helps visitors get the perfect selfie with their favorite characters. To celebrate the iconic Cheetos spokescheetah, Funko created a life-sized Chester Cheetah along with a larger-than-life bag of Cheetos snacks at the store.
Funko hosted a star-studded grand opening party that was attended by celebrities including Zoe Saldana, Superstore actress Lauren Ash, Us actress Shahadi Wright Joseph, Good Boys actor Keith L. Williams, The Office actress Kate Flannery and model Tess Holliday.
In addition to the limited edition figure available exclusively at Funko’s Hollywood store, more Chester Cheetah collectible vinyl figures will be available globally at specialty retailers as well as Target. As the brand licensing agency for Cheetos, JLG also has brokered more exciting and unexpected collaborations for Cheetos and Funko in 2020.
Funko’s new store opening was covered by Forbes, License Global and People.
Cheetos® snacks are the much-loved cheesy treats that are fun for everyone! You just can’t eat a Cheetos® snack without licking the signature “cheetle” off your fingertips. And wherever the Cheetos® brand and Chester Cheetah® go, cheesy smiles are sure to follow.