It was an exciting year of brand extensions and new client announcements for JLG and here are our most read stories of the year.
Flamin’ Hot News - Cheetos Taps Forever 21 for Global Fashion Program - Frito-Lay appointed JLG as the brand licensing agency for Cheetos earlier in 2019 and in June, the much-loved cheesy treat and billion-dollar Frito-Lay snack brand partnered with leading global fast-fashion retailer Forever 21 for a summer program available at select Forever 21 stores worldwide, that was also featured on Forever21.com.
Pepsi And Forever 21 Collaborate On An Exclusive Summer Collection - In April, JLG expanded Pepsi’s lifestyle program by partnering the brand with leading global fast-fashion retailer Forever 21 for a special collection of men’s and women’s fashion tops and bottoms, sporty athleisure pieces, swimwear and fun accessories, all featuring iconic Pepsi logos from the 80’s and 90’s paired with bold graphics and bright tie-dye treatments. The new line was available at more than 700 Forever 21 stores worldwide and online at Forever21.com for a limited time.
Corona Celebrates Cinco de Mayo With New Marketing Campaign - In May, The Joester Loria Group’s client Corona celebrated Cinco de Mayo with its biggest ever celebration in the form of a fully-integrated 360-degree marketing campaign. The “Lime Drop” campaign included national TV and digital advertising, social media, PR, events and retail programming.
Rainbow and The Joester Loria Group Partner for 44 Cats - The Joester Loria Group was tapped by Rainbow as the brand licensing agency for the company’s successful 44 Cats television series in the United States. 44 Cats debuted in the USA on June 10th and airs Monday through Friday on Nickelodeon.
The World of Eric Carle Brand Continues To Grow Around The World - This year marked the 50th anniversary of Eric Carle’s classic book The Very Hungry Caterpillar and The Joester Loria Group, the global brand licensing agency for The World of Eric Carle, continued to drive the brand’s growth around the world, particularly in Asia. To further expand the brand in the region, JLG appointed GZ Art-land as the new local brand licensing agent for The World of Eric Carle in China, Taiwan, Hong Kong and Macau.