44 Cats, produced by Rainbow Group and airing on Nickelodeon, has added category leaders Accessory Innovations for bags and Berkshire Fashions for kids’ headwear, cold weather accessories and hosiery in North America.
“We are delighted to welcome Accessory Innovations and Berkshire Fashions to the 44 Cats licensing program in North America,” said Debra Joester, President of JLG. “Their exceptional retail relationships and creative capabilities will further enhance the 44 Cats program.”
The Accessory Innovations collection will include 44 Cats backpacks, lunch totes, luggage, assorted cases and accessories, for all seasons.
Berkshire Fashions will create a range of products such as hats, caps and hosiery as well as cold weather and rain accessories, including two-piece hat and glove sets, earmuffs, raincoats and umbrellas, all launching in Fall 2020.
The 52 x 13’ series is an explosive mix of music and cuteness that deals with edutainment themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show, which appeals to preschoolers and children aged 4 – 7, follows the adventures of Lampo, Milady, Pilou, and Meatball - four adorable kittens who are part of a music band named The Buffycats - helping others and always finding creative solutions to everyday hitches.
The series debuted in global markets in November 2018, and launched in the United States on June 10th, 2019 on the Nickelodeon channel where it is in frequent rotation on Nickelodeon, Nick Jr. and Nicktoons. Daily Canadian broadcasting includes Yoopa (French-speaking) and Treehouse, with airings weekdays and on YTV during weekends (English-speaking). A second 52 episode series is in production.
The 44 Cats brand licensing programs are managed by licensing agents, The Joester Loria Group in the United States.