The Joester Loria Group has brokered a license for The World of Eric Carle with Philip Whitney, division of The Godinger Group, for the U.S. and Canada, expanding the brand’s offering in gift, stationery and keepsakes.
Philip Whitney will create an extensive line utilizing Carle’s iconic characters and distinctive artwork from his best selling publishing franchise, including The Very Hungry Caterpillar. The line will include decor and gifts designed to appeal to three generations that grew up with Eric Carle’s books, including items for babies and children, moms and teachers.
The initial collection will feature picture frames, photo albums, journals, memory/ keepsake books, storage boxes, wall signs, monthly calendars, and keepsake/ trinket boxes that will be officially introduced at the Atlanta International Gift & Home Market in July 2019.
“We are so excited to work and grow with The Joester Loria Group on The World of Eric Carle license. This is an iconic brand that resonates fondly with adults and children alike who have grown up reading Eric Carle’s books. For over 50 years, readers have developed an attachment to the characters, artwork, and educational experiences the stories prompt, and we are honored to be part of this legacy’s expansion.” Max Harris, President of Philip Whitney
The World of Eric Carle is the award winning publishing franchise that features timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. With more than 150 licensees and promotional partners, the global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.