JLG has expanded Pepsi’s lifestyle program by partnering the brand with leading global fast-fashion retailer Forever 21 for a special collection of men’s and women’s fashion tops and bottoms, sporty athleisure pieces, swimwear and fun accessories, all featuring iconic Pepsi logos from the 80’s and 90’s paired with bold graphics and bright tie-dye treatments. The new line is now available at more than 700 Forever 21 stores worldwide and online at Forever21.com for a limited time.
The partnership kicked off with a private pool party in LA for select media and influencers, which generated strong social media buzz ahead of the official release. Additionally, the retail launch will be supported with a multi-tier marketing strategy including Pepsi window signage and in-store displays, billboard advertising in Times Square and other major cities around the world, events at select high-traffic stores, a dedicated email blast to Forever 21’s nine million subscribers and a dynamic social media push to millions of Pepsi and Forever 21 followers.
Pepsi’s brand licensing and retail collaborations drive billions of meaningful impressions among target consumers and deliver millions of dollars in earned media value. Pepsi’s new Forever 21 collection made a splash with coverage from Bustle, Stylecaster and Culturess, among others. Pepsi regularly collaborates with powerhouse global brands such as Coach and Cotton Citizen for fashion-forward collections sold worldwide that celebrate and showcase Pepsi’s iconic heritage.