JLG has partnered its client Constellation Brands with retailer Spencer’s for an expanded collection of Corona branded products, just in time for Cinco de Mayo.
Following a successful Corona Cinco de Mayo collection at Spencer’s last year, the retailer is once again collaborating with the brand for a multi-category Cinco de Mayo collection. The new product line includes men’s and women’s apparel, headwear, drinkware, a festival backpack and other accessories, all featuring beachy florals, colorful stripes and the iconic Corona logo. Several of the new products were designed exclusively for Spencer’s.
This new Corona brand extension is available at all 650 Spencer’s locations as well as online at SpencersOnline.com. Marketing and direct-to-consumer outreach includes a dedicated branded homepage, social media content across Spencer’s channels that will reach millions of consumers, dedicated Corona window displays and in-store signage. Additional in-store marketing support will drive sales throughout April.
The Joester Loria Group is the brand licensing agency for Constellation Brands’ beer portfolio including Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 imported beer in the U.S.). Other recent brand licensing partnerships for Corona include the Corona x Reef collection and Corona and Modelo branded wall art and signage from Sign of the Times.