TikTok’s leading product content creators, WeWearCute, have partnered with Build-A-Bear for a new collection that brings Emma and Ashley’s fashion flair to customized furry friends and coordinating apparel. This fun and unique collection will be available in all Build-A-Bear Workshop stores and online at www.buildabear.com in late December. WeWearCute’s brand licensing program is managed by The Joester Loria Group, in partnership with TTPM Influencer Talent Management.
The Build-A-Bear partnership is a fitting culmination to a groundbreaking year for WeWearCute. In 2020, Emma and Ashley grew their following across all platforms with TikTok topping 10.4 million, appeared on the Walmart Toy Awards broadcast on Fox, hosted the Walmart Toy Awards on TikTok, designed their soon to launch apparel collection, and celebrated the introduction of their beauty line, which posted exceptional sales at Walmart Stores.
“We are excited to begin a strategic partnership between TikTok influencers WeWearCute and Build-A-Bear Workshop,” said Jennifer Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear. “As leading lifestyle and content producers, Ashley and Emma were directly involved in the design inspiration of this new furry friend capsule collection. We believe their millions of fans and followers will find that this new collaboration captures the style, creativity and energy for which WeWearCute has become known.”
The colorful WeWearCute teddy bears and stylish apparel will be promoted across all Build-A-Bear social media channels, online, and in-stores, as well as be heavily featured on WeWearCute’s TikTok channel to its millions of followers. WeWearCute continues to partner with best-in-class brands and is working with licensees including Mad Engine, Franco, Taste Beauty, and CultureFly to launch apparel, accessories, subscription boxes, beauty and more throughout 2021.