The World of Eric Carle has partnered with Alled Technology Workshop Ltd to launch a "Very Hungry Caterpillar" themed pop-up mall event located in NANHAI Plaza Shopping Mall in Foshan, China. The mall event kicked off on November 6th and will run through December 31st.
NANHAI Plaza has transformed their atrium using Eric Carle’s classic book as the inspiration and created a large-scale version of the Very Hungry Caterpillar story, along with a figural shaped craft and activity table. The latest mall event at NANHAI is the fourth World of Eric Carle themed pop up event this year and follows successful events in IGC shopping mall in Guangzhou and at V Walk and V City Malls in Hong Kong earlier this year.
The World of Eric Carle’s brand licensing program is globally managed by The Joester Loria Group; and in China by JLG’s local representative, Guangzhou Art-land Holding Company, Ltd.