The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered two new deals for their client to expand on their current program with new infant and toddler sleepwear and adult t-shirts.
First, Ripple Junction, a leader in the licensed apparel product space, has added The World of Eric Carle for young men’s and juniors shirts. A multi-sku program launched earlier this year at Urban Outfitters online and in select stores, with a crewneck sweatshirt and a long sleeve tee which became a top seller! Most recently, Ripple Junction introduced additional tees at Urban Outfitters and Pac Sun.
Meanwhile, Rashti & Rashti has partnered to bring the brand into a range of infant and toddler sleepwear, with sizes ranging from 12M to 5T. The collection will feature Carle’s iconic The Very Hungry Caterpillar and other popular characters and unmistakable graphics from his beloved books in multiple styles and will launch mid- 2021.
License Global also shared the news of these two new brand licensing deals.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.
The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.