JLG’s top stories of the year included new clients as well as exciting new brand extensions for longtime clients.
In February 2020, Kellogg’s partnered with Just Born for Froot Loops flavored peeps pops. The brightly colored, fruity treats were available exclusively at Walmart and Target.
In early 2020, McDonald’s appointed JLG as its global brand licensing agency and throughout the year, the brand launched a variety of brand extensions including an exciting collaboration with Adidas. McDonald’s and Adidas tapped NBA players James Harden and Tracy McGrady for its “Sauce Pack” collaboration, a collection of sneakers and graphic tees inspired by one of McDonald’s go-to menu items, its sauces.
Modelo’s brand licensing program continued to grow in 2020, with another successful collaboration with Diamond Supply Co. Additionally, Modelo’s licensed product collections expanded their distribution with retail partners including Lucky Brand, Spencer’s and Urban Outfitters.
In August, McDonald’s iconic mascots got the Funko treatment with the launch of their very own Funko Pop! Ad Icons figures. The collaboration was available from the McDonald’s online store, Golden Arches Unltd, as well as retailers including Amazon, GameStop and Entertainment Earth. The launch generated a lot of excitement with the five-pack initially selling out.
In February, several JLG clients including Miffy, The World of Eric Carle and 44 Cats all had a presence at Toy Fair New York. Miffy’s brand licensing partners showcased a new plush collection, while a variety of World of Eric Carle licensees highlighted educational toys and games. 44 Cats’ partners showed figurines, playsets, plush and snacks.