A big “thank you” to License Global for the in-depth profile of JLG President Debra Joester and her career in the licensing industry. The story featured in the December 2020 issue traced Joester’s career in licensing, which began in the music industry. She formally entered the industry during her time at Hamilton Projects, where she became President in 2000, and built the brand licensing success for brands including Jeep, “Beverly Hills, 90210,” “South Park,” Mikhail Baryshnikov, Campbell’s Soup, Hershey’s and Harley-Davidson, among others.
In 1999, along with co-founder Joanne Loria, Joester founded The Joester Loria Group, where they have built a global reputation by delivering brand extension success and award winning programs for Care Bears, Jeep, Kellogg’s, Mountain Dew, Pepsi, The World of Eric Carle, Corona, Modelo, McDonald’s, Cheetos, Doritos, WeWearCute and more.
The full story is available from License Global.