TikTok’s leading content creators for tweens, WeWearCute, have partnered with Sakar International for multi-category collections designed to appeal to the 11 million TikTok followers who share their love of beauty, technology, music, creating content and fun. Emma and Ashley are working closely with Sakar to design colorful and user-friendly electronics, tech gear, mobile accessories, beauty appliances and wheeled goods that will launch for Holiday 2021. The deal was brokered by WeWearCute’s brand licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.
2020 was a groundbreaking year for WeWearCute as their following grew across all platforms, they appeared on the Walmart Toy Awards broadcast on Fox as well as hosted the event’s programming on TikTok and successfully launched beauty products, activity sets and bespoke collections of Build-A-Bear teddy bears and stylish apparel. 2021 is off to a strong start with new category launches including apparel, arts and crafts, subscription boxes, bedding and more from best-in-class licensees Mad Engine, Franco, Taste Beauty, Spinmaster and Culture Fly. Sakar’s product categories will nicely round out WeWearCute’s growing retail program.
“Ashley and Emma have a unique ability to connect with their tween followers and keep them entertained with fresh, fun content,” said Debra Joester, President of The Joester Loria Group. “The products they are bringing to market with Sakar will provide their followers on-trend, functional electronics, gear and accessories featuring WeWearCute’s signature style.”
“Sakar International is looking forward to working with WeWearCute’s Ashley and Emma on our first ever Tik Tok influencer collaboration! We will look to the girls’ design sensibilities to create aspirational products across our youth electronics, vlogging accessories and wheeled goods that encourage kids to play, be active, and expand their imagination,” said Liza Abrams, SVP of Global Licensing for Sakar.
WeWearCute’s latest brand extension was covered by License Global.