The Joester Loria Group has announced its representation of Ferrara Candy Company, leading sweet snacking company and owner of iconic brands including NERDS®, SweeTARTS®, Trolli® and Laffy Taffy®.
Ferrara’s portfolio of more than 34 brands connects with consumers of all ages who know and love to engage with their favorite confection brands. Ferrara’s stable of brands is as diverse as it is delicious including Brach’s (#1 seasonal sugar confection), NERDS, SweeTARTS, Trolli, Laffy Taffy and an unparalleled iconic candy set including Jujyfruits, Fruit Stripe gum, Chuckles and Red Hots.
“We are delighted to represent the Ferrara Candy Company,” said Joanne Loria Executive Vice President & COO of The Joester Loria Group. “The Ferrara portfolio of brands offers an incredible opportunity to extend into lifestyle merchandise as well as consumable categories for today’s GenZ and young millennial families”.
The Joester Loria Group will focus on brand licensing opportunities in the lifestyle category including apparel, accessories, bath and beauty, home, gift and related categories as well as extending the unique flavors to new food formats including frozen novelties, beverages, baking, and desserts.