MORI, creators of the softest and highest-quality clothing for babies, toddlers, and children, recently announced a partnership for a new collection inspired by the work of Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition collection, designed for newborns through children up to six years old, unites MORI’s signature soft and sustainable materials with Carle’s iconic caterpillar character and vibrant illustrations. The Joester Loria Group is the global Licensing Agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the UK.
The new MORI and The Very Hungry Caterpillar collection includes eight very special designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with sweet prints and excerpts culled from The Very Hungry Caterpillar. Among the collection, standouts include the brand’s award-winning Zip-Up Sleep & Play One-Piece in a playful pattern, a Long Sleeve T-Shirt with bright and beautiful graphic, a Pajama Set with “Tiny and Very Hungry” lettering, spirited Romper One-Piece, and a Short Sleeve Bodysuit (2-Pack) featuring a juicy red apple.
The MORI and The Very Hungry Caterpillar collection will be available online exclusively at minimori.com and babymori.com beginning February 2021. Prices range from $26 for The Very Hungry Caterpillar Long Sleeve T-Shirt to $44.50 for The Very Hungry Caterpillar Short Sleeve Bodysuit (2-Pack). For more information, visit minimori.com and babymori.com.
The World of Eric Carle’s latest brand extension was featured by License Global.