The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered a deal to expand on the current program with a collection of nursery bedding and gifting from Pottery Barn Kids, a part of Williams-Sonoma, Inc.
The exclusive range will incorporate the fanciful world of one famously hungry caterpillar in a new World of Eric Carle collection that includes more than 11 products spanning categories such as bedding, wall decor, pajamas, bibs and swaddles. The range will also incorporate other iconic characters from Carle's beloved books to create a collection that captures the colorful theme of the brand and emphasizes the iconic collage art and all-over prints.
"This beautiful collection showcases the incredible evergreen appeal of the World of Eric Carle and The Very Hungry Caterpillar,” says Jackie DeMaio, Licensing Director, The Joester Loria Group. "We are so pleased to be partnering with Pottery Barn Kids on such a colorful, fun and stylish newborn and toddler collection.”
The exclusive World of Eric Carle Collection from Pottery Barn Kids is now available online and was recently featured by License Global.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.