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JLG Brings Back Kellogg’s Cereal Straws Through New Partnership With Galarie

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FL packaging.jpg
CK packaging.jpg FL packaging.jpg

By popular demand, The Joester Loria Group has brokered a brand licensing deal with Galarie to revive Kellogg’s fan favorite cereal straws. 

The return was prompted by pleas from fans on social media as well as a Change.org petition with more than 80,000 signatures to bring back the iconic cereal straws.  After a 12-year hiatus, the nostalgia-inducing Kellogg’s Cereal Straws will be available in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies. Bursting with Kellogg’s Froot Loops flavor and Kellogg’s Cocoa Krispies chocolatey taste, these flavorful straws are evocative of your favorite bowl of cereal. Both flavors will be available in October and will come in three sizes, ideal for a quick snack or for sharing with family or friends.

The return of Kellogg’s Cereal Straws is already generating a lot of buzz with press coverage from outlets including Thrillist, Yahoo, and USA Today.

Wednesday 03.24.21
Posted by Joester Loria
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com