The World of Eric Carle Celebrates Another Very Hungry Caterpillar Day

Every year, the first day of spring, March 20th, is celebrated as Very Hungry Caterpillar Day in honor of the iconic bestselling children’s book by Eric Carle. As global brand licensing agent for The World of Eric Carle, JLG activates exciting marketing initiatives with the brand’s licensing and retail partners to mark this special day.

This year’s retail campaigns included the launch of a collaboration with Pottery Barn Kids,  Amazon marketing, a dedicated book and toy display at more than 1,200 Target locations, a flash sale with Zulily and events and dedicated merchandising displays at more than 150 independent bookstores across the country. 

Many of the World of Eric Carle’s brand licensing partners including Touch Press, Zazzle, Create On, Out of Print and Oopsy Daisy, participated in Very Hungry Caterpillar Day with social media campaigns, product giveaways and promotions. 

To help amplify all of the festivities, JLG also spearheaded marketing that spanned PR, organic and paid social media promotions as well as influencer outreach. Additionally, several partners including Little Gym and Craft Studios held virtual events to help mark the occasion. 

The World of Eric Carle’s global consumer products program has experienced exceptional growth in more than 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.