A new collection of premium children’s sleepwear inspired by Miffy, the classic children’s book character, recently launched online from Petidoux. The brand is known for their whimsical children’s pajamas inspired by founder, Alexandra Morali’s lifelong love for knitting and drawing.
The Petidoux x Miffy collaboration is inspired by the book, Miffy at the Zoo. The toddler pajama set is now available on Petidoux’s website in sizes 1 through 12.
Miffy, the classic children’s book character, global pre-school brand and design icon, was created in 1955. Dick Bruna first drew sketches of a little bunny to entertain his young son while on a rainy seaside holiday in Holland. Each night he made up stories about the bunny and Miffy was born. More than 32 Miffy books were published over the years. This year marks the 65th anniversary of Miffy.
As the brand licensing agency for the Miffy & Friends brand in the United States and Canada, JLG brokered this collaboration on behalf of its client.