McDonald’s Corporation, the world's leading global foodservice retailer, has retained The Joester Loria Group to develop collaborations and collections of licensed products designed to appeal to brand lovers around the world. McDonald’s long history of partnering with leading fashion brands and retailers goes back to the 1980’s. Last month, McDonald’s introduced its Golden Arches Unlimited online store offering a selection of fun, functional items and seasonal products, to rave reviews and great sales.
JLG will work closely with McDonald’s Global Marketing team to tap into the brand’s unique cache, popular characters, and iconic brand campaigns, with a focus on fashion, accessories and collectibles for adults. Look for episodic campaigns, pop up events, unexpected mash-ups and great product to launch in 2020.
The news of JLG’s appointment was shared by top licensing industry publications including Licensing.biz, Licensing International, License Global and Licensing Source.