JLG President Debra Joester recently sat down with aNb’s Media’s Jim Silver as a guest on the popular YouTube series ShopTalk. Joester discussed how to reach more consumers through brand licensing and collaborations as well as the reasons why brands choose to get into licensing. For some brands it’s about revenue, but for many consumer product brands, it’s more about consumer engagement and expanding beyond a brand’s traditional retail footprint. With brand loyalty fading among Millennials and Gen Z, brands are more focused than ever on building emotional connections with consumers. Check out the full interview.
