After last year’s debut collection sold out in weeks, two unique brands, Miffy, the beloved children’s book character, and Ghostly International, a record label, apparel and accessories brand, are connecting again for a second expanded collaboration. The world-renowned bunny created by Dutch artist Dick Bruna returned to Ghostly’s line-up in a limited-edition collection of new adult and kids’ tees, shorts, and a hoodie, plus a blanket and pin, with prices ranging from $10 to $80, all available on Ghostly.com as of August 12, 2020.
An homage to design and character, the capsule collection features iconic designs by Dick Bruna, infused with a Ghostly spirit and continues the shared sense of play the two brands first realized together in 2019.
“We are excited to be working with the brand again, especially as the world celebrates Miffy’s 65th anniversary,” said Samuel Valenti IV, Ghostly founder. “As a global icon of the modern era, Miffy’s spirit has embodied our approach to art and artifice. Dick Bruna’s illustrations are a perfect complement to the values that Ghostly curates, embracing the magnetic and universal powers of simplicity, sincerity, and playfulness.”
Miffy’s latest brand extension was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand. Other recent Miffy collaborations include partnerships with Edinburgh-based luxury accessories brand Strathberry, and LeSportsac, the lifestyle brand known for casual nylon bags. The brands created two cheerful purse and accessories lines, coinciding with the beloved bunny’s 65th anniversary earlier this year. The Strathberry line included accessories ranging from skinny silk scarves to round coin purses, miniature totes and playful handbags at a more elevated pricepoint, while the LeSportsac offering consisted of bags, pouches, backpacks and wallets in a more accessible price range.