Earlier this month McDonald’s tapped rapper Travis Scott for a collaboration that includes a co-branded meal, a commercial featuring a score composed by Scott, a charitable component and an extensive collection of merch featuring everything from apparel to action figures to a McNugget inspired body pillow. Additionally, Travis Scott and his Cactus Jack team also designed apparel to be worn by McDonald’s employees.
The new partnership marks the first time McDonald’s has featured a celebrity’s name on its menu since working with Michael Jordan in 1992. The Travis Scott meal features the star’s favorite burger, fries and drink and will be available at McDonald’s through October 4th.
The launch generated massive buzz with press coverage from The New York Times, Complex and License Global, among many others. The collaboration also sparked a TikTok trend with Travis Scott fans posting videos of themselves playing his song “Sicko Mode” at McDonald’s drive-thrus.
As the global brand licensing agency for McDonald’s, JLG is excited to follow up on the tremendous success of this collaboration with several exciting global fashion partnerships that will launch throughout 2021.