Iconic Tattoo Artist Creates LTO Packaging and Unique Modelo Merchandise to Honor Mexican Roots
Modelo, the beer brewed for those with The Fighting Spirit™, is extending its partnership with legendary LA-based Mexican American tattoo artist, Mark Machado aka Mister Cartoon, to invite fans around the country to celebrate Día de los Muertos in style. To honor the tradition of Día de los Muertos, Modelo has launched 24 oz. Modelo Especial and Modelo Negra limited time offer (LTO) cans designed by Mister Cartoon himself. The LTO can designs utilize classic Día de los Muertos motifs such as skulls and marigolds, while also featuring Mister Cartoon’s signature tattoo style, demonstrating the natural synergies between Modelo and Mister Cartoon.
To further celebrate Día de los Muertos, Modelo and Mister Cartoon launched an exclusive apparel and accessories collection featuring Cartoon’s dedicated Día art. Produced under a brand licensing agreement brokered by The Joester Loria Group, the collection will be sold exclusively at Zumiez and includes hats, t-shirts, and sweatshirts, each emblazoned with Mister Cartoon’s striking designs inspired by the street art Mister Cartoon is known for, and the iconic artistry of Dia de los Muertos.
"We are thrilled to elevate our partnership with Mister Cartoon, leaning into our shared Mexican roots and his artistic talents to provide a unique way to celebrate Día de los Muertos,” said Greg Gallagher, Vice President, Brand Marketing, Modelo Beer. “We want to make sure everyone is able to honor the holiday with specially-designed items that showcase the rich history of Día through Mister Cartoon’s very own Fighting Spirit story.”
The collection launched on October 15 at select Zumiez doors and Zumiez.com.