The Joester Loria Group (JLG) has been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG will activate programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks for the brands.
JLG will work closely with the Toyota and Lexus teams to tap into each brand's unique positioning to deliver programs which will increase engagement with consumers. Programs will range from collaborations with third party brands to merchandise across lifestyle apparel and accessories, toys and games, electronics, interactive and more.
"We are excited about the opportunity to partner with Toyota and Lexus, two brands with rich history, passionate consumers and dynamic marketing campaigns," said Michael Almeida, vice president, Joester Loria Group. "We believe there is great potential to tap into the incredible portfolio series to delight consumers with exceptional brand extensions.”
Toyota has an extensive lineup of cars, trucks, SUVs and hybrids. Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, dependability and quality wherever your adventures take you.
“Our consumers are passionate about the Toyota brand,” said Lisa Materazzo, group vice president of Toyota Marketing. “Licensed product extensions provide another platform of engagement with the legendary vehicles they love."
Lexus is designed to seamlessly blend eye-catching design with exhilarating performance. The brand’s portfolio spans luxury sedans, coupes and best-selling SUVs, in a range of powertrains including hybrid and plug-in hybrid electric vehicles.
“At Lexus we create amazing experiences by transforming function into emotion, performance into passion and technology into imagination,” said Vinay Shahani vice president of Lexus Marketing. “Through new partnerships we can create even more amazing Lexus experiences beyond our vehicles.”
This exciting new client announcement was featured by Licensed Global and MediaPost, among others.