Diamond Supply and Modelo have teamed up for a second time to deliver an elevated limited edition apparel collection in a brand licensing deal brokered by The Joester Loria Group.
Diamond Supply Company, the premiere lifestyle, skate, and street apparel brand founded by Nick Diamond, introduces a limited-edition capsule collection in collaboration with Modelo Especial, the #1 import beer brand in the U.S. The much anticipated second Diamond x Modelo collaboration drop features the iconic Modelo lions and signature gold across a collection of jackets, hoodies, t-shirts, sweatpants, bottoms and skateboards as well as a classic black loungewear offering. The collaboration launched on October 2nd, 2021, with limited quantities currently available at select retailers in the US as well as online at www.diamondsupply.com and prices ranging from $38 to $120.
“As fans of Modelo and the brand’s fighting spirit, we at Diamond created a second collection of collaborative designs we are really excited about,” said Nick Diamond, founder of Diamond Supply. “We hope everyone will enjoy the new collection.”
“Modelo is thrilled to continue our Diamond Supply partnership, with this year’s collection featuring the iconic Modelo lion to showcase the strength and Fighting Spirit of both brands,” said Greg Gallagher, Vice President of Brand Marketing, Modelo.
To support the launch of this capsule, Diamond Supply has produced videos featuring its top skaters and a glamorous throw-back video capturing the mid-century Palm Springs aesthetic that inspired the collection.