Every year, McDonald’s hosts the All American Games, an all-star event for high school basketball players. This year’s virtual celebration featuring male and female student athletes from 48 states across the country as well as the District of Columbia aired on ABC in early April.
To help celebrate this prestigious sporting event that has introduced some the greatest basketball stars of the past 44 years, McDonald’s, adidas, and New York based athletic designer Eric Emanuel partnered for an All American Games collaboration. The centerpiece of the capsule is an updated version of adidas’ Forum Hi sneakers, featuring a color scheme inspired by McDonald’s signature yellow and red color palette with navy blue accents throughout. The event’s official logo is showcased on the tongue and ankle, while Eric Emanuel’s double E logo is featured near the toe. McDonald’s iconic golden arches set the tone for the sneakers’ retro-inspired aesthetic, which also feature a golden yellow outsole.
Additionally, the three brands hosted a pop up store in SoHo in New York City to launch the partnership. The collaboration generated a lot of buzz both with press coverage from House of Heat, Sole Collector, and Sneaker News, along with a teaser video that was shared across social media.
As the brand licensing agency for McDonald’s, JLG brought adidas and McDonald’s together for the “Sauce Pack” collaboration last year.