WeWearCute, TikTok’s leading product content creators for tweens, continues to grow its portfolio of licensees, adding Concept One for bags, headwear, cold weather and fashion accessories, and High IntenCity for jewelry. The brand licensing agreements were brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.
With over 11 million TikTok followers and a growing Instagram and YouTube following, sisters Emma and Ashley continue to expand their reach to tween girls who share their love of all things fashion, style, crafts, toys and pranks. They have curated collections of licensed products with category leaders Spinmaster, Centric Beauty, Mad Engine and J. Franco, and recently partnered with Build-a-Bear Workshop for WeWearCute bears and accessories that sold out in days. WeWearCute stationery, arts & crafts and beauty products have been posting exceptional sales at Walmart stores since Holiday 2020, and their apparel collection will be available at Walmart this month.
“Ashley and Emma have a unique ability to connect with their tween followers and keep them engaged with fresh, fun videos,” said Debra Joester, President of The Joester Loria Group. “The WeWearCute jewelry and fashion accessories will bring their flair for fashion to millions of followers.”
Emma and Ashley are working closely with Concept One and High IntenCity to design jewelry, bags, cold weather accessories and other fashion “must haves” which will be in stores in Fall 2021. These collections, like all of their branded product collections, will be worn by Emma and Ashley and showcased across their social media platforms. WeWearCute’s latest brand extensions were recently featured by Forbes and License Global.