JLG is continuing to expand the brand licensing program for two of Frito-Lay’s top snack brands, Cheetos and Doritos, with the recent addition of two new apparel licensees.
The brands are partnering with Isaac Morris Ltd. for a fashion-forward collection of young men’s and juniors’ clothing that will include a range of tops, bottoms and loungewear. IML is targeting distribution in specialty stores, department stores and mass market retailers for the Fall 2021 season.
Additionally, Trau & Loevner has signed on to create a range of young men’s and juniors’ tees and fleece tops that will be available exclusively on Tee-Luv.com and Amazon this summer.
These two new brand licensing partnerships are the latest additions to the Cheetos and Doritos lifestyle program. As the North American brand licensing agency for Frito-Lay’s portfolio of top-selling snack brands, JLG has grown the brands' lifestyle product offering by brokering deals with partners including Mad Engine for apparel, among others.