Obvi, one of today's fastest growing global supplement brands, has teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat. Beginning this month, Obvi and Entenmann's will launch their newest collaborative flavor of Obvi's cult-favorite collagen protein powder – Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie. The brand licensing deal between Entenmann’s and Obvi was brokered by The Joester Loria Group.
Harnessing all of the current benefits of Obvi's Super Collagen Protein Powder, this new Chocolate Chip Cookie flavor works from the inside out to promote the health of hair, skin, joints, and nails. The Entenmann's® x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie, retails for $44.99 and is available exclusively at MyObvi.com. Obvi and Entenmann's are thrilled to welcome the first collagen and protein boosting solution that tastes like a fresh batch of Entenmann's Chocolate Chip Cookies.
A fresh name in the world of supplements, Obvi was founded in 2019 with a focus on providing wellness-boosting formulations to women of all backgrounds. For more than a dozen decades, Entenmann's has provided families across America with classic treats including cakes, donuts, mini cakes, muffins, cookies and more. Though seemingly focused on different markets, Obvi and Entenmann’s identified commonalities within their missions: the desire to give consumers the best tasting products on the market today.
This fun collaboration gives both parties access to new markets – premiering Entenmann's® in the ever-growing realm of health and wellness and giving Obvi the opportunity to reach a new group of taste-driven shoppers. As both Obvi and Entenmann's are recognized as trailblazers within their niche categories, this partnership brings together two impactful food-related forces.
The exciting new collaboration was promoted through a gifting campaign to influencers and media as well as through social media and press outreach, which generated coverage from Food Business News, among other outlets.