MTN DEW meets Flamin’ Hot in the brand’s latest collaboration. The 81-year-old beverage brand is no stranger to pushing flavor boundaries and its new Flamin’ Hot flavor is no exception. MTN DEW created the first-ever beverage combining sweet, citrus Dew with the spicy goodness of Flamin’ Hot for the most extreme flavor yet.
As of August 31, 2021, MTN DEW Flamin’ Hot is available exclusively on the virtual shelves of the Dew store, while supplies last. Fans can stay up to date on the release via the brand’s Instagram and Twitter accounts.
To complement this extreme new flavor, The Joester Loria Group brokered a brand licensing deal between MTN DEW and Broken Promises, a contemporary clothing brand, to partner on an apparel line inspired by the spicy new collaboration. The limited edition collection drops exclusively on Broken Promises’ website on September 4th at 8 am PST. The capsule collection includes shirts, hoodies, sweatpants, and accessories emblazoned with Flamin’ Hot graphics and design cues.
"We are thrilled to be an integral part of the much anticipated launch of MTN DEW Flamin’ Hot. The collaboration between Broken Promises and MTN DEW felt like a natural fit; Broken Promises has a loyal fan base of those unafraid to express themselves through fashion, stand out and try something new; the same mentality can be said about MTN DEW fans who aren't afraid to embrace the new Flamin’ Hot flavor," said Broken Promises founders, Jason Blake and Mandee Bence.
The announcement of this exciting new brand extension for MTN DEW and Flamin’ Hot generated more than one billion media impressions from publications including Complex, Hypebeast and Modern Notoriety, among others.