Eric Carle’s The Very Hungry Caterpillar is expanding in the UK, through a series of new brand licensing deals with partners including the Great British TeePee Company, Findel Education, DNC and Gullivers Theme Park Resorts. Additionally, the brand’s existing UK licensees are also launching a variety of new products.
New brand licensing deals for the Very Hungry Caterpillar in the UK include:
The Great British Teepee Company is creating play teepees, mats and cushions based on the ‘The Very Hungry Caterpillar’ that are due to launch on the company’s website and flagship store this fall.
Findel Education is designing a range of educational resources for nurseries and daycares. Products include a storytelling scene and an outdoor board in an international deal covering the U.K., Europe, Africa and Asia.
DNC U.K. will launch a range of homeware items including lunch bags and containers, tableware, hydration and drinkware, cutlery and baby food coolers. The products are set to launch in the first quarter of 2022.
New experiential partner Gullivers Theme Parks recently launched their branded theme park activities, including character appearances and ‘The Very Hungry Caterpillar’ inspired accommodations for families to stay overnight in their very own cocoons.
Recent and upcoming introductions from existing UK licensees include:
Rainbow Designs is debuting a refresh of its wooden toy collection
Dennicci launched a new babywear range
MORI is re-launching its zip-up sleepsuit, long-sleeve T-Shirt and printed pajamas, as well as the launch of two new sweatshirts this fall
Smiffy’s is working on a new “The Very Hungry Caterpillar” range of paper partyware
Robert Frederick introduced its branded Little Gardener’s range in May, including Paint Your Own pots, a Paint Your Own butterfly house and garden tool set.
The Joester Loria Group is the global licensing agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the UK. The brand’s growing UK licensing program was featured by Licensing Source, License Global and Licensing.biz among others.