BoxLunch and McDonald’s recently announced the launch of their multi-category collaboration featuring an appetizing assortment of apparel, accessories and collectibles, available exclusively at BoxLunch stores and BoxLunch.com, as of September 20. The brand licensing partnership was brokered by The Joester Loria Group, McDonald’s exclusive global licensing agency.
McDonald’s, the leading global restaurant brand, has created more than 65 years’ worth of memories for generations through its iconic menu items. BoxLunch, a cause-driven pop culture retailer, has built an empowering, inclusive community where guests can celebrate their favorite fandoms together through elevated and innovative officially licensed merchandise stories. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America.
As the leader in pop culture merchandising and product storytelling, BoxLunch is celebrtating McDonald’s impact on pop culture through an exclusive collection that spotlights retro graphics, beloved characters and modern iconography from the Golden Arches archives.
Food-forward fashion kicks off the collaboration with a fun mix of apparel styles for men and women. The men’s selection introduces a woven button-up and throwback tee that highlight characters Ronald McDonald and friends, as well as a cozy Hamburglar Hoodie and a long sleeve stylized with McDonald’s new Fry Checkerboard pattern. The women’s assortment introduces four new styles including the embroidered McDonald’s Smile Tee, I’m Lovin’ It Crew Sweatshirt, McDonald’s Meal All Over Print Tee and the McDonald’s Good Morning Top featuring reimagined retro breakfast graphics on a long sleeve tee.
The BoxLunch x McDonald’s accessories line consists of a premium trio of bag styles including a figural Happy Meal Crossbody as well as mini backpacks fashioned with Egg McMuffin and McDonald’s Lunch iconography. Beauty and hair items round out the accessories capsule with a three-piece cosmetic bag set featuring World Famous Fries and Chicken McNugget-style pouches and a scrunchy three-pack with patterns that tie back to the collection.
A selection of collectibles completes the collaboration with an exclusive diamond glitter Ronald McDonald Funko Pop! vinyl figure, deluxe enamel pins, keychains and blind box sets.
The BoxLunch x McDonald’s collection launched Monday, September 20 at BoxLunch retail locations and BoxLunch.com/McDonalds. Follow @BoxLunchGifts and #BLxMcDonalds on Instagram, TikTok, Twitter and Facebook to learn the latest about this exciting new collaboration. This buzzworthy new collection has also been featured by People.
The Box Lunch x McDonald’s collaboration is the newest brand extension that JLG has brokered on behalf of McDonald’s. Other recent partnerships include the Sauce Pack collaboration with adidas, a McDonald’s Australia sleepwear collection from Peter Alexander and a limited edition clothing collection from Graniph in Japan.