Celebrating 60 Loops Around the Sun with Kellogg’s Froot Loops in 2023

In 2023, Froot Loops and the brand’s popular mascot, Toucan Sam, will celebrate 60 years as a favorite brand amongst cereal lovers of all ages.  Recognized for its rainbow colored loops, distinct sweet fruity flavor and irresistible smell,  Froot Loops has not changed much since it was first introduced in 1963.  Toucan Sam has been there since the beginning with his signature rainbow beak and “Just Follow Your Nose” slogan.  As a popular member of Kellogg's group of mascots, Toucan Sam is a beloved pop culture icon. 

Froot Loops and Toucan Sam continue to inspire new ways to experience the brand.  On fashion runways, designers have embraced Froot Loops and Toucan Sam’s bright and bold colors to deliver fun and playful collections. Moschino made heads turn when the brand served up a signature Froot Loops dress that was worn by Katy Perry and featured on the cover of Cosmopolitan Magazine. In grocery stores, Froot Loops branded confections including candy canes, gummies, and cereal straws are sweetening the aisles.  

In 2023, Kellogg’s will kick off the year-long Froot Loops birthday celebration with a 360-degree marketing campaign leveraging brand influencers and third-party partnerships that will engage millions of loyal brand enthusiasts. JLG will bring coveted collaborations and licensed products in beauty, fashion, lifestyle accessories and more categories, all tailored to Gen-Z and Millennials.