Maui and Sons and Corona are collaborating on an exclusive limited-edition capsule collection celebrating beachside paradise and living the fine life. The capsule includes a camp shirt, pool short, and robe all featuring the collection’s signature print, ‘Palm Fusion’, featuring Hawaiian hibiscus and palm leaves, adorned with Maui and Sons’ signature shark logo combined with the Corona logo in vibrant, oceanic hues.The assortment also includes a luxury lounge set in blue terry toweling as well as a t-shirt with Maui and Sons’ vintage “Enjoy” graphic featuring Sharkman relaxing by the pool, holding a bottle of Corona Extra® Beer, printed in puffer ink.
“Living the fine life is a whole lot more stylish with this limited-edition capsule collection,” said Alex Schultz, vice president of brand marketing at Corona. “In addition to the beachside aesthetic, what we love most is the relaxed nature, which aligns with Corona’s refreshed perspective. We’re pleased to introduce this collaboration with Maui and Sons in time for the holiday season, bringing a beach-y perspective to consumers across the country, wherever they celebrate.”
“The conversation started with the Corona team wanting to bring the signature beach robes from the commercials to life for fans. From there, our designers were inspired to create a visual representation of the tropical oasis within that represents the Corona ‘fine life’, blended with the Aloha spirit of Maui and Sons. The combination of the two perspectives became a collection designed for the spa— to the beach— to poolside— to the home. An all-encompassing collection dedicated solely to wearers getting some much needed R&R. We decided to make this a Resort collection as a symbol of escaping the impending (in many places) cold weather and discovering somewhere bright and optimistic.” — Chris Janci, Chief Brand Officer at Maui and Sons.
The entire collection is made in Los Angeles and is now available at Mauiandsons.com and Coronausa.com. Prices range from $34 for the graphic t-shirts up to $128 for the Palm Fusion terry cloth robe. JLG brokered this brand licensing partnership on behalf of Corona.