The World of Eric Carle’s latest collaboration with Japanese brand Graniph recently launched, continuing a twelve year partnership between the two brands.
The adorable new collection includes 29 new items for adults, kids and babies that includes tees, dresses, jackets, socks, totes, bibs, aprons and more. To support the new collection, Graniph will have dedicated window and in store displays, as well as a blog story featuring an interview with Mary Mekarnom, creative director of The World of Eric Carle.
As the global brand licensing agency for The World of Eric Carle, JLG partnered with Cosmo Merchandising, who brokered this brand licensing deal with Graniph.