In a brand licensing partnership brokered by The Joester Loria Group, Pepsi is teaming up with global fast fashion retailer ROMWE for a fashion-forward collection that celebrates Pepsi’s iconic heritage. The Pepsi x ROMWE capsule includes fashion tops, 90’s inspired athleisure pieces, swimwear, accessories, and a selection of home goods featuring iconic Pepsi logos and bold all over prints. ROMWE is the shopping destination for Gen Z consumers looking for fun and unique products at affordable prices.
The new line has both a vintage and more contemporary vibe and features a variety of Pepsi’s logos and slogans from its archives, all in Pepsi’s iconic red, white and blue color palette. ROMWE is a one-stop shop for all things cool and this new collaboration with Pepsi is no exception. In a nod to Pepsi’s deep heritage in music, the line features a variety of festival and concert ready styles, all available exclusively on Romwe.com.
The launch is supported with a multi-tier digital marketing campaign reaching millions of Pepsi and ROMWE fans through social engagement and a contest held on Instagram.
Two additional Pepsi capsule collections will follow on ROMWE’s sister site SHEIN early this summer.