Limited Run of 420 Nacho Cheese “Buds” Celebrate the Year’s Dopest Holiday
Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, is collaborating with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20. The tasteful limited-edition drop reimagines Skullcandy Dime true wireless earbuds, with the pocket-sized offering taking on a nacho cheese aesthetic reminiscent of a Doritos chip. The first 100 customers to snag a pair of the exclusive buds will receive a limited-edition Skullcandy x Doritos dust tray. The collaboration will roll out globally on April 12, exclusively on Skullcandy.com. The partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Doritos brand in North America.
“It’s no secret, there’s a more intense hunger for snacks and tracks on what has become a legitimately recognized cultural holiday, and we’re stoked to be feeding that,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy. “Skullcandy and Doritos are proud to support those who are boldly themselves. We’re excited for 4/20 enthusiasts to pop in their buds, sink into the couch and get lost in the music.”
Each package of the 4/20 Skullcandy x Doritos Dime true wireless buds are hand-numbered for exclusivity and feature the unmistakable Doritos Nacho Cheese print in blazing Doritos Orange or Doritos Red colorways.
The Skullcandy x Doritos Limited-Edition 4/20 Dime True Wireless Earbuds retail for
$34.99 and feature:
Premium audio quality
Up to 12 hours of battery life
Full suite of media controls on the buds with ability to use either bud solo
Auto on/connect with secure, noise-isolating fit
IPX4 sweat and water resistance
Micro-USB charging case with snap lid and integrated lanyard
Fearless use replacement policy
The limited-edition collection will be supported with a collaborative marketing campaign across Skullcandy and Doritos social media platforms including a contest on Instagram and a challenge on TikTok. The collection was also featured by License Global.