Through a brand licensing deal brokered by JLG, Aeropostale and Cheetos are teaming up to launch a bold, one-of-a-kind collection of limited-edition tees, shorts, hoodies and more, starring everyone’s favorite mascot, Chester Cheetah. The unisex collection features apparel and accessories priced from $6 for socks, up to $34 for sweatshirts, all available in a wide range of sizes.
"Collaborating with Cheetos makes perfect sense for us. We can’t wait to see how our customers react to this partnership and we’re really excited to finally see it launch " says Natalie Apprendi-Levy, CEO of SPARC Group.
The Aero x Cheetos collection launched on Wednesday, April 6th on Aeropostale.com and in Aeropostale stores. The new line will be brought to life through a social media campaign and college roadshow, with stops in Miami, Boca Raton and Orlando during the first week of April. The collaboration was also covered by License Global.
As the brand licensing agency for Frito Lay’s portfolio of top-selling snack brands including Cheetos and Doritos, JLG has helped expand the Cheetos brand into new categories including apparel, home goods, accessories and even Halloween costumes.