The Very Hungry Caterpillar recently arrived at Kew Gardens in the UK for Easter 2022 with a brand-new interactive adventure to nourish curious minds of all ages. Based on Eric Carle’s best-selling children’s book, the trail recreated the journey of the caterpillar from egg to butterfly through a series of 3D installations, including a variety of fruit, a cozy chrysalis, and a bright, beautiful butterfly, each recreating the signature aesthetic of the much-loved book.
Visitors to the trail experienced the caterpillar’s metamorphosis as they journeyed around the gardens, digesting facts about the wonder of nature and the close connections between plant and insect life on earth. Following in the caterpillar’s footsteps, visitors wound their way through an assortment of fruit sculptures, each varying in size, playing with sensations of proportion and perspective, giving visitors a unique insect’s eye view of the natural world. The trail takes in some of Kew Gardens’ most stunning spring vistas, beginning at the Rose Garden behind the iconic Palm House and concluding on the Great Lawn.
The Very Hungry Caterpillar adventure was open from April 2nd through April 18th at Kew Gardens and from April 2nd through April 24th at Wakehurst, Kew’s wild botanic garden in Sussex.
This exciting brand partnership was organized by UK brand licensing partner Rocket Licensing, in partnership with JLG, the global brand licensing agency for The World of Eric Carle.