This spring, award-winning children’s footwear brand, See Kai Run® has partnered with The World of Eric Carle™ for a spring/summer footwear collection featuring limited edition prints from The Very Hungry Caterpillar. The partnership was brokered by JLG, global brand licensing agency for The World of Eric Carle.
“We could not be more excited about this collaboration,” said See Kai Run CEO, Helen Rockey. “See Kai Run shares many of the same values and aspirations found in Eric Carle’s stories, such as health and wellness, family, love of nature, and exploration of the world around us.”
“We are so happy to be partnering with See Kai Run on this adorable collection” says Jackie DeMaio, Licensing Director, The Joester Loria Group. “The collection offers a fun take on the colors, characters and bold patterns of Eric Carle and inspires the next generation of explorers to connect with nature. “
The initial launch of The Very Hungry Caterpillar collection will feature three distinct footwear styles, each suited for the young explorer. The Stevie Infant is a first walker style for little ones just getting on two feet. The Jetty III is a water-friendly sandal for kids sizes 4 to 13, and The Tanner is a toddler sneaker for sizes 4 to 13.5. All styles feature caterpillar excerpts and fun, bold color expressions found in The Very Hungry Caterpillar book. In September, The World of Eric Carle and See Kai Run will add four new designs, including a Waterproof/Insulated winter boot and comfy, cozy indoor slippers.
See Kai Run became a parent-favorite footwear brand by proportionally engineering shoes that promote healthy foot development. Wide toe boxes allow little toes to wiggle and feet to form naturally, without restriction; this helps to build walking skills such as balance, gait, and stride.
The See Kai Run + The Very Hungry Caterpillar collaboration will be available, while supply lasts, at seekairun.com, Amazon.com and Zappos.com beginning in April 2022, with prices starting at $48. For more information, visit seekairun.com.