In honor of McHappy Day, McDonald’s Canada has teamed up with Toronto-based apparel brand Peace Collective to create a nostalgic-inspired collection featuring iconic McDonaldland characters. This year will mark the 28th annual McHappy Day, when participating McDonald's restaurants in Canada donate a portion of sales from all food and beverage items sold all day to support local Ronald McDonald House Charities programs, and other local children's charities.
The 21-piece capsule of apparel and accessories includes hoodies, jackets, tees, crewnecks, joggers, tote bags, beanies, keychains, and lapel pins. The centerpiece of the assortment is the Better Together Varsity Jacket, which sold out immediately on launch day. The jacket retails for $258 and is available in a range of sizes from XS to 3XL. It features a 100% natural wool body and 100% genuine leather sleeves.
A portion from every purchase of the P/C x McDonald's Canada collection will be donated to Ronald McDonald House Charities Canada to help support their effort to keep families close to their sick children
The limited-edition collaboration is now live on the official Peace Collective website and in-stores across Canada. The line will be available through McHappy Day on May 11th, 2022, or while inventory lasts. Press coverage of the collection includes features from Complex, Daily Hive, Fashion Network, and Yahoo, among others.
As the global brand licensing agency for McDonald’s, JLG brokered this partnership on behalf of the brand.