To commemorate Tony the Tiger’s 70th anniversary, Kellogg’s Frosted Flakes and Glamlite recently debuted the sweetest and gr-r-eatest collaboration to satisfy your cravings! The collection combines the nostalgic moments of indulging in your favorite breakfast cereal and playing with your makeup.
The beauty collaboration consists of an eyeshadow palette, lip gloss and lipstick kits, and loose highlighter. A limited edition box collection and a full collection bundle are also available. The collaboration is available exclusively on www.glamlite.com with prices ranging from $15 up to $90 for the limited edition box collection. The launch was promoted extensively on Glamlite’s social media channels including Instagram, where the brand has more than 500,000 followers.
The Frosted Flakes and Glamlite collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group. Kellogg’s Frosted Flakes’ latest brand extension is part of a year long celebration of Tony The Tiger’s 70th anniversary and the Chinese Lunar Year of the Tiger, which also included an apparel collection from American Eagle Outfitters.