From May 24-26, Licensing Expo, the licensing industry’s biggest trade show was back in person in Las Vegas after a long hiatus and The Joester Loria Group was excited to be in attendance at the event.
The show gave JLG the opportunity to showcase new clients including Toyota, Lexus and Papyrus as well as present new initiatives and opportunities for our diverse portfolio of existing clients. Several JLG clients were also at the show this year, including Ferrara, Constellation, McDonald’s, Kellogg’s and Lexus.
One of the highlights of the show was the 2022 Licensing International Excellence Awards, which honor innovation and creativity in the industry. JLG was excited to see our client McDonald’s take home the award in the Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) category for their collaboration with BoxLunch. The winners were chosen from more than 800 entries and 165 finalists.
The JLG team had a very productive time at Licensing Expo this year and we’ll be announcing new deals and partnerships that came out of the show soon.